Almost every couple I talk to says the same thing: "we want natural photos, nothing stiff or over posed." I completely understand it. The trouble is that "natural" means something different to everyone, and in wedding photography it hides a real choice: how the photographer works across the whole day. So before you tell a photographer you want a natural style, it helps to know what actually sits behind a reportage approach, and what sits behind traditional wedding photography. They are two...

Most fathers I photograph start with the same line: "we have thousands of photos at home, but I am in almost none of them." And they are usually right. They take the pictures of the first day of school, the holidays, the lazy Sunday breakfast, and they disappear from the frame themselves. A men's photo session for a dad has nothing to do with vanity. It is about existing in your own pictures years from now, instead of only ever standing behind the camera. You are always the one holding the...

A client chooses a lawyer before reading a single line of their bio. They see the photo first. And from it, in a few seconds, they make an initial decision: is this the person I want to trust with my case. In most professions a portrait has one job: to look professional. A lawyer's portrait has two, and they seem to contradict each other. Two signals at once: authority and approachability Someone looking for a lawyer is usually in a difficult moment. A divorce, a dispute, a company matter,...